I would love to find a Cliff Notes version of this book! SEO may get the customer to our site, but good design is what keeps them there and moving through our site. This book helps us to see our site from the customer's perspective and reminds us just how important it is to keep that goal in mind.
**Highly Recommended**
Leans to the technical side and recommended for those comfortable with the terminology.
Puts SEO in simple, easy to understand terms.
A good read that reminds us not to "Forget the Basics"